‘Review culture’ is on the rise, yet only one in ten feed back on health services
People are nearly four times more likely to share their thoughts on a dinner out or takeaway than on NHS services, according to a new survey.
National research highlights how widespread the culture of reviewing products and services is now in England. When polled, 84% of adults said they would likely leave a review if they had a positive or negative experience.
The top five areas where people typically post reviews are:
- Going out for a meal or drink, or getting a takeaway (41%)
- Experience of ordering products online (28%)
- A hotel stay (25%)
- A visit to a tourist attraction (23%)
- A book they have recently read (15%)
On average, the respondents said they would spend eight to ten minutes sharing these reviews. Online review forums and product websites are the most likely ways people would share their views.
Yet when asked if they had if they would provide feedback after visiting their doctor, nurse or another healthcare professional - just one in ten (11%) people said yes.
Patient feedback can enable the NHS to spot issues and identify where services may need more resource or other support. It can also help address inequalities in access to care, the extent of which has been laid bare by the pandemic.
With NHS and social care services under pressure, Healthwatch is calling on more people to tell the NHS when they are doing a good job and when services can be improved.
Here in Tameside last year 519 people shared their experiences of health and social care with us. That’s really great but we would love that number to be even higher so that we can tell local service leaders what things are working well and highlight where there needs to be improvement.
There has been a massive rise in ‘review culture’, which, if harnessed, could make a real difference to local NHS and social care services.
Feedback about what is and isn’t working plays a crucial role in helping care services spot issues and understand how they can improve quality, safety, and efficiency. With doctors and nurses hard-pressed, positive feedback can be a real boost for morale.
So next time you use a health or care service, take a moment to share your experience. It won't take long and could make a real difference in making care better for you and your community.
The research also found that health and care services could generate more public feedback by clarifying that any shared experience is welcome and won't negatively impact people's care.
When asked what the most significant barriers were that stopped people from sharing feedback on health and social care services, the most popular reasons were:
- Being worried it would harm the quality of their care (20%)
- Not wanting to cause problems for health and care workers (20%)
- Not knowing how to feedback (18%)
The research comes as the Healthwatch network of 152 services marks its tenth anniversary. The public health and care champion is celebrating its anniversary across the country by thanking everyone who has shared their care experiences, and the professionals who have acted on feedback since Healthwatch started work in 2013.
About the survey
This online survey of 1000 adults in England was commissioned by Care Quality Commission and Healthwatch England and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 16/12/2022 and 21/12/2022. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.
